4.4×
Growth more than quadrupled in the first year
April 2023 to April 2024, the list added 1,233. The next year, once we were involved, it added 5,387. That's 4.4 times the prior year's rate.
NHS England, Patients Registered at a GP PracticeThe evidence
Check every number yourself.
Everyone in this market shows you a graph. Almost nobody tells you where it came from. So here's the whole Wembley Park story with its working shown — each figure sits next to the NHS release it comes from, and you can re-derive any of it from files that are free to download.
Information from NHS Digital, licenced under the current version of the Open Government Licence.
The practice we grew
Wembley Park Drive Medical Centre
A single GP surgery in north-west London, ODS code E84709. We began work in April 2024. Every "since we started" figure on this page runs from that month.
- Engagement start
- 1 April 2024
- Baseline register
- 17,632
- ODS code
- E84709
Registered list, Apr 2023 to Jul 2026
The list grew by 8,488 in two years.
From 17,632 in April 2024 to 26,120 by July 2026: an increase of 8,488 registered patients, or 48.1%. It's a subtraction between two rows of the same NHS spreadsheet. Anyone can repeat it.
The bit everyone else leaves out
In April 2024 the practice relocated into the new Wembley Park development, postcode HA9 8HD to HA9 0GL. That move is visible in the very same NHS files. A sceptic with a spreadsheet finds it in five minutes, so we'd rather you heard it from us. The obvious question follows: wasn't the growth just new housing? The catchment-share figure below is the answer. Share is blind to how many people moved into the area, because every other practice in range had exactly the same residents to register.
3.09% → 4.60%
The only practice in its catchment gaining share
Share of a roughly 71-practice local catchment rose from 3.09%to 4.60%, a 49% relative gain, and it happened while the catchment itself shrank. Growing your slice of a shrinking pie is the hard version.
NHS England, Patients Registered at a GP Practice4th of 510
Fourth-largest gain across the whole ICB
In the twelve months to July 2026, NHS West and North London ICB lost 42,504 registered patients across its practices. Wembley Park gained 2,733, the fourth-largest increase of its 510 practices.
NHS England, Patients Registered at a GP Practice29.49%
Nearly a third of its whole Primary Care Network
26,120 of the 88,581 registered patients across the ten member practices of Harness North PCN, as at July 2026. That's 29.49%, counted with every member once, no exclusions.
NHS England, Patients Registered at a GP PracticeWhat we did to cause it — internal reporting
The figures above are the outcome, checkable against NHS files. These next ones are the cause: our own reporting from Google and the ad platforms. They're honest and attested, but you can't verify them from a public source, so we keep them clearly apart and never mix them with the NHS numbers.
- Google Maps visibility
- +430%
- year one
- Social media engagement
- 6×
- year one
- Paid-ads click-through
- 8.1%
- from launch
Now do it for your own practice.
Same data, same method, your ODS code. Look yourself up, then let's talk.